In today’s digital advertising ecosystem, ad targeting plays a crucial role in delivering personalized and relevant ads to users. To achieve this, it is essential to manage user-specific ad targeting settings efficiently. One way to achieve this is by leveraging the power of session storage in JavaScript.

What is Session Storage?

Session storage is a web storage object that allows data to be stored and accessed for a single browser session. Unlike local storage, session storage is cleared when the user closes the browser tab or window. This makes it an ideal choice for storing temporary data, such as user-specific ad targeting settings.

Setting User-Specific Ad Targeting Settings

To store and manage user-specific ad targeting settings using session storage, we can follow these steps:

1. Storing Ad Targeting Settings

// Get the user's ad targeting settings from the UI
const userAdTargetingSettings = {
  interest: ['technology', 'sports'],
  location: 'New York',
  age: 25
};

// Convert the settings object to JSON
const jsonSettings = JSON.stringify(userAdTargetingSettings);

// Store the settings in session storage
sessionStorage.setItem('adTargetingSettings', jsonSettings);

In this example, we have an object userAdTargetingSettings that represents the user’s ad targeting preferences. We convert this object to JSON using JSON.stringify() and store it in session storage using sessionStorage.setItem().

2. Retrieving Ad Targeting Settings

// Retrieve the ad targeting settings from session storage
const jsonSettings = sessionStorage.getItem('adTargetingSettings');

// Parse the JSON settings back to an object
const userAdTargetingSettings = JSON.parse(jsonSettings);

console.log(userAdTargetingSettings);

To retrieve the ad targeting settings, we use sessionStorage.getItem() to retrieve the stored JSON string. We then parse the JSON string back to an object using JSON.parse().

3. Updating Ad Targeting Settings

// Retrieve the current ad targeting settings
const jsonSettings = sessionStorage.getItem('adTargetingSettings');
const userAdTargetingSettings = JSON.parse(jsonSettings);

// Update the settings object with new values
userAdTargetingSettings.location = 'California';
userAdTargetingSettings.age = 30;

// Convert the updated settings object back to JSON
const updatedJsonSettings = JSON.stringify(userAdTargetingSettings);

// Store the updated settings in session storage
sessionStorage.setItem('adTargetingSettings', updatedJsonSettings);

To update the ad targeting settings, we follow a similar process as the retrieval step. We retrieve the current settings from session storage, update the necessary properties, convert the updated object back to JSON, and store it in session storage using sessionStorage.setItem().

Conclusion

By utilizing session storage in JavaScript, we can store and manage user-specific ad targeting settings efficiently. This allows us to deliver personalized and relevant ads based on the user’s preferences. Remember to handle any edge cases, such as clearing session storage when the user logs out or clearing the session on a predefined interval, to ensure the accuracy of the stored settings.

#javascript #sessionstorage